Mobile Strategies for the Millennial Job seekers

The ways in which people (read Millennial job seeker) search for jobs have vastly changed; today a majority of candidates access job information on their mobile devices that are replacing desktops.

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As a Recruiter, Employer or Hiring Manager, your first task will be to ensure that your job openings are visible to job seekers. Traditional methods, Advertising, job boards & Portals and Websites work, but remember, you will be reaching only a half of all potential talents. The ways in which people (read millennial job seeker) search for jobs have vastly changed; today a majority of candidates access job information on their Mobile devices that are replacing Desktops.

The big migration from Desktop to mobile devices is a potential trap if you have not already optimized your Website for viewing on mobiles. As you will have expected, the first casualty will be your reputation – candidates are likely to view this shortcoming as a lack of insight on your part. More importantly, you will be at double jeopardy if your competitors’ websites have features that let web pages to be viewed in mobile phones.

For reasons said already, you should consider redesigning your Web pages to make it conveniently viewable on mobiles. This is easier said than done, because it requires a Strategy.

1. Start with doing a Web Analytics and find out: a) where the traffic is coming from and b) how many of it is from mobile devices. If it is 10% or more, it is time to incorporate responsive design features to your website. Take the help of your web team members to the analytics and do the needful.
2. Pinch and pop is out in mobile devices, so, say goodbye to it. The millennial kid is a busy person, and if you expect him to zoom in or zoom out, or scroll left to right, he will decide not to stay with your pages. He will rather prefer a website that will spare him from doing this. Encourage your design team to give your visitors a great experience.
3. Check to see what your successful competitors and competition is doing. If they are receiving more traffic than your website, it is time to make amends. Ask your design team to come up with a design that is sans your competitors’ flaws. Your millennial target will simply love it and may want to work for you.
4. Check out what is trending in 2016 and follow the writings on the wall. Get a professional to do the analytics for you and get them to find out more about the kind of devices that visitors are using to access your website; it is probably one or the other of these devices – laptop, desktop or mobile.
5. Keep the application process as simple as you can. Ideally, you should aim for a single click process; that is much preferred. Understand that mobile devices are not designed to write a thesis. Calling for a mountain of information is a turnoff for the busy job seeker.

Source : http://blog.atkku.com/